Design 2

This course empowers students to master the art of design by blending theory with practice. It focuses on utilizing the fundamental elements and principles of design. Design 2 will help students make informed choices about materials that effectively convey their ideas and subject matter. Students will engage in problem-solving through experimentation with various materials, embracing mixed media approaches. A significant emphasis is placed on the evaluation and critique of both peer and personal work, reinforcing quality and improvement in their work.

////Cropped Letter Form

Part 1

One of the best ways to learn to appreciate the unique qualities of individual letter forms is to examine them more closely. Working with a series of specific typefaces, you will isolate individual characters, and present sections of a letter form that highlight its unique characteristics. Each square that you create will become part of a larger grid, each square is a composition onto itself, be aware of the tension between positive and negative space, and the point at which the letter form is no longer recognizable. use the selection tool to enlarge/reduce, rotate, and move the letter within the frame

SPECIFICATIONS:

Software, Illustrator B/W, 8.5 x11, set up files as specified in class.

Create 3 separate 8.5 x11 pages of 3x3 grids (9 squares each). Each grid square should be a 2.5”.

Use ONE TYPEFACE per page! You can choose whatever weight of the typeface works best for you (bold, roman, regular etc)

TIPS:

Select the letter with selection tool (black arrow) and go to type > create outlines this will convert your letter into a graphic shape. Use the selection tool to enlarge/reduce, cut, rotate, and move the letter within the frame.

PAGE ONE will be a SERIF typeface

PAGE TWO will be a SANS SERIF typeface

PAGE THREE your choice of SERIF or SANS SERIF typeface

PAGES One Two & Three

Printed out in B/W

8.5x11

Part 2

Final Cropped Letter Form

Specifications are as follows;

• Software, Illustrator B/W,

• To be printed on Tabloid 11x17.

• One 4x4 grid with 16 squares

• Please add 1/8” space between the squares

You can cut and paste from the previous documents. Use guides! All squares MUST be perfectly aligned. Choose the squares that you find most interesting, look at the positive/negative space created within in each square. Also, be mindful of the formal relationships of the squares to each other. See what kind of formal, visual connections you can make. You can play with the concepts of creating organizing ‘themes’, or readable words.

Printed out in B/W

11x17

Type:

CROPPED LETTER FORM
Design 2
Your name
Professor Dominguez

Ready for critique at the beginning of class

FYI Along with your final design, you MUST also turn in your THREE original designs. These will all be included in your final grade for the project.

////Samples of student final compositions

Cropped_Quad_LetterForms_2_1_23_edited.j

////Assessment and feed back on

all Design 2 student work

Assignment Rubric

Design 2 consists of both digital and handmade work. In my design classes I prefer to give in class verbal feedback/crit. It is a valuable tool for design students to receive a crit. It can help them to develop their communication skills, improve their design skills, and explore their creativity.Therefore, when giving feedback on their work, there are several key things I look for.

Things I consider when giving a crit in class for work that is handmade and digital:

Adherence to design principles: Does the design follow basic design principles such as balance, contrast, alignment, and repetition?

Use of color and typography: Are the color choices and typography effective and appropriate for the design's purpose?

Audience appeal: Will the design appeal to the intended audience? Is it engaging and visually interesting?

Clarity and effectiveness of communication: Is the design clear and easy to understand? Does it effectively communicate its purpose or message?

Attention to detail: Are there any small mistakes or oversights in the design that need to be corrected? Are all elements of the design consistent and well-aligned?

Creativity and originality: Does the design show creativity and originality? Is it different from other similar designs that already exist?

////Additional assignment sample

Bauhaus Inspired Poster Design Project

Bauhaus Inspired Poster project